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Value of MSL Insights
Value of MSL Insights

Wed, 15 Mar

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Value of MSL Insights

In this webinar we will discuss what forms the basis of an insight and how we can turn these ‘aha moments’ into actionable recommendations.

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Time & Location

15 Mar 2023, 12:00 – 13:15

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About the Event

The role of medical affairs is changing. No longer are medical affairs teams simply a conduit of information from the organisation to the external stakeholders. Now, in additional to speaking, the medical affairs function must know how to listen.  Listening to what our HCPs, KOLs and policy makers are saying can form the basis of a medical insight.  An ‘aha moment’ that can drive strategy and ultimately patient outcomes.  In this webinar we will discuss what forms the basis of an insight and how we can turn these ‘aha moments’ into actionable recommendations.

This webinar will be led by Georgie Tilly

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