Value of MSL Insights

The role of medical affairs is changing. No longer are medical affairs teams simply a conduit of information from the organisation to the external stakeholders. Now, in additional to speaking, the medical affairs function must know how to listen. Listening to what our HCPs, KOLs and policy makers are saying can form the basis of a medical insight. An ‘aha moment’ that can drive strategy and ultimately patient outcomes. In this webinar we will discuss what forms the basis of an insight and how we can turn these ‘aha moments’ into actionable recommendations.

Pre-requisites:

Attendees must be active MSLA members

NB If you cannot attend this time, please let us know and we will invite you to the next session.